By Eric Auchard
SAN FRANCISCO, June 26 (Reuters) - Armed with a bevy of new
managers from top Silicon Valley firms and explosively growing
revenues, business networking site LinkedIn Corp. is gearing up
to become one of the first big post-dotcom Internet IPOs.
LinkedIn, a buttoned-down sort of MySpace or Facebook for
the corporate professional set, has seen its membership double
to nearly 12 million users over the past nine months, Chief
Executive Dan Nye told Reuters in an interview. It makes money
from subscriptions, advertising and fees from job recruiters.
"What we are seeing is revenue accelerate and we expect
that to continue next year," said Nye, who took over from
co-founder Reid Hoffman as CEO in February. "We are projecting
somewhere in the $100 million range next year."
Four-year-old LinkedIn of Mountain View, California turned
profitable last year. But, as a privately held company, it
declines to disclose more specific figures. The company, which
has $30 million in backing from venture firms including Sequoia
Capital, Greylock and Bessemer, is gearing up for an initial
public offering, perhaps as early as next year.
LinkedIn users create online resumes of their work history,
then invite business associates to connect to them by signing
up to join their network of contacts.
On Tuesday, it announced three new executives, including
Steve Sordello as chief financial officer. Last week, Sordello
resigned from publicly traded TV recorder company Tivo Inc.
<TIVO.O>. Previously, he was CFO at AskJeeves before it was
sold to Web media company IAC/InterActiveCorp <IACI.O>.
LinkedIn is also set to name Yahoo Inc. <YHOO.O>
advertising executive Patrick Crane to head the company's first
general marketing push. The British-born Crane led marketing
for Yahoo's heavily promoted question-and-answer site, known as
Yahoo Answers. The company also recently hired Anil Khatri, a
former vice president of engineering at Yahoo.
"We are putting in place the management team of a $500
million company," Nye said. LinkedIn has 105 employees in all.
Unlike entertainment-oriented Web sites like News Corp.'s
<NWSa.N> MySpace and Facebook that cater to their users' social
interests, LinkedIn focuses on connecting business
professionals -- fellow workers, former colleagues, passing
business acquaintances and job recruiters.
"LinkedIn is a productivity tool," Nye said of the site's
no-frills functionalism. "We expect people to come to LinkedIn
and accomplish tasks, then move on. We have no intention of
becoming a social site. We want to remain focused on
productivity that is important for professionals."
While over the past year, Facebook has been making inroads
among business users, Nye said Facebook's appeal is social, not
professional. That said, in the next several weeks, LinkedIn
plans to release its own application within Facebook, he said.
A year or two ago, the chatter among Silicon Valley
pundits, many of them avid LinkedIn members themselves, was
that the company might have missed its moment. As Nye puts it
euphemistically: "Our revenue stream was very much unproven."
Now LinkedIn has not one but three revenue streams -- a premium subscription service for active individual and
corporate users, transaction fees from recruiters for job
postings and online advertising.
"The question was could we make money doing this? The
answer was, 'Yes.' All of them have worked. Our revenues come
from a surprising balance between all three -- ads,
subscriptions, corporate (recruiting) sales," Nye said.
LinkedIn's closest rival is Hamburg, Germany-based Xing
<OBCGn.DE>, which changed its name from OpenBC last year. Its
focus is on international markets by offering localized
business networks in a dozen languages. It counted more than 2
million members in March, according to the company.
((--Eric Auchard; Editing by Derek Caney; E-mail:
[email protected]))
Keywords: LINKEDIN/