Speaking on the occasion, Mr. Nimesh Shah, Managing Director & CEO, ICICI Prudential AMC said, "ICICI Prudential AMC is an organization that aims towards providing investors continued and all round support. Reach is an important part of this deliverable. This new engagement with New India Co-operative bank known as the "Common Man's Bank" will help us in strengthening our distribution base and thus facilitate in reaching a wider customer base across all sections of society."

Commenting on the alliance Mr. D.R. Shirodkar, Managing Director, New India Co-operative Bank stated "This tie up marks the coming together of an Asset Management Company promoted by a leading private sector bank and a scheduled Co-operative bank that has been in the forefront of serving the common man for the last 40 years." He further added "This arrangement will enable ICICI Prudential AMC to make available its financial products to our clients. I am sure this will benefit both ICICI Prudential AMC and New India Co-op Bank and most importantly our customers who can now share the benefits of the boom in the financial markets with minimal risk." He also stated that under the able leadership of Chairman, Shri.Ranjit Bhanu, the Bank was expanding very fast.

With the exponential growth in the mutual fund industry driven by increased participation, the need for a well-established and wide distribution network is paramount. It is important that retail investors are also able to participate in capital markets so as to facilitate inclusive growth. This alliance between ICICI Prudential and New India Co-operative Bank will help further expand the markets for mutual funds and make them more accessible for retail investors so as to ensure their participation in the growth story of India.

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